![]() If you have a CSV file that you can export from your content management system (CMS), click Create New Source and then upload that file. Some of the most powerful lookalike audiences you can create are based on customers who purchased from you in the past. When the Audiences section of Ads Manager opens, click Create Audience and then choose Lookalike Audience from the drop-down menu.įrom here, you can either select an existing data source or create a new source audience. To create a lookalike audience, hop into Ads Manager and click on the Audiences option. In its simplest form, a lookalike audience is exactly what it sounds like: You provide Facebook with an audience of your past customers and its magical algorithm will find people most similar in terms of the interests, demographics, and sociographics of your original seed list. One of the best audiences you can target at this stage are lookalikes. We're going to start at the top of the funnel targeting cold audiences. It's important to work out what stage of your marketing funnel your audience is in. #1: Create a Properly Sized Facebook Lookalike Audience for Targeting Cold Audiences ![]()
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